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Fund supermarket and financial advice

  • Compare over 1,700 funds and buy online and pay 0% initial charge to Guardian investing.
  • Need help with your investments or not sure where to start?
  • Speak to an expert for no-obligation personalised financial advice from Skipton Financial Services (SFS), the Guardian's chosen partner.

Need advice?

Whatever your future financial goals, Guardian investing offers no-obligation advice on how you can make plans towards realising them.

SFS - one of the UK's largest financial advisory companies - can help you review your existing investments and savings and guide you on whether you could be making more from your money. Call 0800 121 6836 for more information.

Guardian investing's services and costs

Click here to find out about how we charge for our advice and services.

Monitored Informed Investing (MII) - SFS' unique, market-leading investment proposition

monitored Informed Investing

Too often in the financial advisory industry, advisers initially offer a great service but fail to continually monitor their clients' investments. This can have a significant impact on the returns your portfolio achieves – potentially costing you thousands of pounds.

To address this and other common frustrations investors experience with financial advisers in general, SFS has developed a unique, market-leading investment proposition that places strong customer service at the forefront – Monitored Informed Investing (MII) – available to you via Guardian investing.

Find out how MII can benefit you.

Download free guides

SFS has produced a series of download guides to help you with your financial planning needs.

Investing with Confidence

Investing with Confidence

If you have certain objectives on the horizon within the next few years – for example a family wedding, a special holiday, retirement or providing for loved ones – this guide outlines the basics of investing, so you can consider whether it might be right for your needs.

Download guide
Corporate Brochure

With Profits Bonds

A hugely popular way of investing back in the early 1990s, the performance of With Profits Bonds have largely proved disappointing in recent years. This guide can help you weigh up your options if you're underwhelmed by the performance of your With Profits Bond(s), so you can make an informed decision.

Download guide
View all guides »

Prefer to do it yourself?

You can use our fund supermarket and pay
0% initial charge to Guardian investing on all Isas and fund investments purchased online. Click here to find out about how much you will pay by investing online.

Finding the best Isa investment funds

ISA - Fund Supermarket

Welcome to our fund supermarket: the place where you have access to over 1,700 Isas and funds from over 60 providers, plus the ability to buy online and pay 0% initial charge to Guardian investing.

We've made it easier for you to compare Isas and funds online by searching through our fund supermarket. We offer you quick and simple Isa selection tools - as shown on this page - plus the option to research our Top sellers and Highly rated funds currently on the market. We've also put together a range of other selection and comparison tools to make it easier for you to select the right Isa, Unit Trust or OEIC to invest in.

Remember, you pay 0% initial charge to Guardian investing on all Isas and funds purchased here online, and only up to 0.75% ongoing charge per annum.

Search for the best Isa investment funds - 0% initial charge online to Guardian investing.

This useful selection tool will help you choose investments from our fund supermarket. You can search by provider or fund name, by IMA sector, Morningstar or S&P ratings.

Please Note: The Stocks and Shares Isas and Funds are not like bank or building society accounts as the value of these investments can rise and fall and your capital is at risk. The tax treatment of any investments depends on your individual circumstances and may be subject to change in the future.

How to get in touch

Website helpline: 0800 077 8953

Financial advice: 0800 121 6836

Tools / Calculators

Aspirational calculator

Assess how much money you need to save to reach future savings targets

Inflation calculator

What impact is inflation having on your savings?

Annual income calculator

Compare the bank base rate cuts on your deposit income

Direct benefit calculator

Find out how much you could save by investing through the Guardian fund supermarket